Uniswap Labs has recruited respected former Washington operative Hari Sevugan.

The appointment of the former senior spokesman for President Barack Obama comes amid efforts to define a regulatory strategy for crypto in the US capital.

Sevugan joins, Uniswap Labs, the largest exchange in decentralised finance (DeFi), as communications chief.

He will manage public-facing communications for the developer behind Uniswap which, according to a spokesperson quoted by CoinDesk, will include ‘helping the company tell its story to existing users and new audiences and managing media affairs’.

## Sevugan Has Tech Experience

Sevugan brings an impressive CV, including serving as Obama’s senior spokesperson for the 2008 presidential campaign, the deputy campaign manager for brand and media for former Mayor Pete Buttigieg’s 2020 presidential campaign and as the national press secretary for the Democratic National Committee.

CoinDesk quoted Sevugan as saying he had some tech experience as well, having ‘worked with several tech companies and with founders at a political-tech incubator’.

## Crypto is Seen Through 'Lens of Value'

It goes on to quote him as saying: ‘Politics, when done right, is also about taking complex issues of policy and making them understandable to everyone so everyone feels a sense of ownership over those decisions. Crypto is opaque and intimidating to many outside of it. I want to help more people connect to it by making it more relatable and understandable.’

‘One of the fundamental challenges, by virtue of what makes headlines, is that crypto is seen only through the lens of value, and not values.’

This is the latest executive level hire by Uniswap Labs, following the appointment of Mary-Catherine Lader as chief operating officer.

To find out more about Uniswap, including the latest price, visit [Learn Moni](/articles/learn-moni).

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Former Obama Aide Joins Uniswap