Burger King and Robinhood Partner for Crypto Rewards
Burger King has announced a partnership with Robinhood to offer millions of prizes in crypto through the BK rewards program. The rewards program was initially launched in September.
The Miami-based burger chain announced on Wednesday that it has teamed up with California brokerage Robinhood Markets to give away $100,000 in the hottest new financial product around: Bitcoin.
The BK Crypto Program
Through its BK Crypto program, which is available for a limited engagement at only eight stores in the greater Palm Beach, Florida area (so don't get too excited Miami-Dade county residents), customers can buy the chain's signature Whopper sandwich with Bitcoin, Ethereum, Litecoin or Bitcoin Cash.
Customers can enter to win 20 BTC, 200 ETH or Sm DOGE when they spend over $5 in store or on the app. Users must have a Robinhood account in order to receive the prizes.
This is a relatively novel tactic for a major corporation to combine their rewards program with cryptocurrency. However, it isn't the first time that Burger King has offered crypto incentives to customers at its restaurants.
In 2014, Burger King Russia gave away Bitcoin-themed Whoppercoin tokens with their purchase of a Whopper. Each token was worth 10 rubles which formed part of the first wave of Russian ICOs. The promotion ran again for two weeks between July 25th and August 8th, 2017.